We strive for a client-project focused integrated strategy, with a special focus on diverse & complex client needs and value-adding businesses, through the global expertise of our divisions.

Working under a centric approach, we develop and leverage our value propositions for all targeted client segments, with a particular focus on high-net-worth individuals and asset rich / cash poor companies.In Investment, we are repositioning the business, reflecting the fundamental shift of client, investor and shareholder demand.In Asset Management, we focused our team and resources on alternative investments, asset allocation and businesses, all of which are scalable, high-margin businesses that provide excellent investment opportunities for our clients.We remain committed to the client-focused integrated model, which we believe enables us to most effectively deliver best-in-class service to our clients while realizing enhanced operating efficiencies. Collaboration between our businesses provides a source of stable, high-margin revenues that prove the worth of these synergies.

Property

Our property division was created to provide the specialist property knowledge required to manage the property investments sponsored by ASC. As such it is able to maintain a lean structure and, via a network of some of the best agents and market contacts in their fields, provide a superior service.

Low Risk Business Models

Following the move to the more conservative needs of our group at this time plus the market’s desire for less complex products and substantially lower asset bases, we expect the business environment to remain challenging.We believe that the current market environment provides selected opportunities for well-capitalized and flexible businesses.

Integrated Strategy

With our client, investor and shareholder focused integrated strategy, we feel well positioned to take advantage of and succeed in a changing operating environment.Our financial strength has allowed us to manage and come through the financial crisis. Three priorities were focused on and established at an early stage of the crisis:

• Reduce risk
• Ensure sufficient liquidity
• Maintain a strong capital base

With the successful implementation of these priorities, we have weathered the challenges of the past two years and our efforts to maintain our group momentum were effective.

Priorities & Goals

All our attention is focused on the still challenging and changing business environment, while implementing the next steps of our accelerated integrated strategy and exploiting market opportunities as they arise.To achieve this goal, we remain focused on five strategic priorities for the Group:

• Client, investor and shareholder focus: We will develop our product range according to our group needs and create a closer working relationship with them by further strengthening our footprint globally.
• Collaboration: To deliver a unique value proposition to our targeted clients, we encourage close collaboration throughout our organization. We track our progress by measuring collaboration revenues at every stage.
• Capital and risk management: In the context of the financial crisis, a strong capital base and a sound liquidity position have become even more important when evaluating the projects.
• Efficiency: We foster a culture of cost management and operational excellence.
• People: We demand the highest ethical standards, consistent with our Code of Conduct.

Innovation in the Service

A company that focuses on clients, investors and shareholders cannot afford to stand still. Ongoing innovation is imperative and the backbone of an investment and services based company. This is a tradition that ASC has honoured for over 10 years, and one the group will continue to uphold into the future.